NEW CAMPAIGN / ENGAGEMENT MODEL
NEW CAMPAIGN
One defined objective · Starting at $1,750
New Campaign is for one defined objective: introducing a service, preparing a launch, refining part of an identity, or updating a website. One or several capabilities can support that objective, within a clearly agreed scope.
New Campaign: Brand and New Campaign: Photography each start at $1,750. New Campaign: Website starts at $3,500 for three pages. I agree one objective, the deliverables, and the intended use with you before work begins.
Purpose
Create the materials needed for one business priority: a launch, service, campaign, or website update.
Best fit
Businesses with one clear commercial need and a defined finish. The objective determines the capabilities and production scope.
What happens
I define the objective, audience, deliverables, and production plan with you. Your proposal sets out the materials, access, feedback, and decisions needed to complete the assignment.
New Campaign: Photography / Starting at $1,750
A half-day brand production planned around one objective. Includes pre-production, a shot plan, photography and basic art direction, image selection, commercial color treatment, agreed retouching, an organized image library, and standard business usage. The proposal sets out participants, locations, production time, and finished deliverables.
Photography delivery & boundaries
Proposed gallery delivery within 10 business days
One consolidated correction round
Planning covers the objective, audience, visual direction, shot list, location guidance, wardrobe, props, and production itinerary
Additional locations, participants, images, extensive retouching, motion, and changed production requirements are quoted separately
Where the images can be used
Keep the assignment focused.
A new service, launch, or website update can give the project a useful boundary. I review the material already in place and recommend what that specific objective needs.
One clear priority guides the scope, the people involved, and the material to prepare. The proposal defines the deliverables and review rounds before work begins.
PEOPLE
Owner portraits, team, customer interaction, expertise.
PROCESS
Preparation, consultation, installation, service delivery, hands-on work.
ENVIRONMENT
The workspace, storefront, job site, office, venue, surrounding context.
DETAILS
Tools, materials, products, textures, branded elements, finishing touches.
OUTCOME
Completed work, customer experience, final product, transformed space.
FIT AND SCOPE
When New Campaign is a good fit
This is likely the right fit if:
You’re launching a new service or offer.
Your current images no longer represent the business.
You need to document a completed project or prepare new sales material.
What may expand the scope:
Multiple locations or a larger team to photograph.
A full day of production or additional campaign deliverables.
Documentation across weeks or months. For recurring work, I’ll also consider Force Multiplier.
Expanded advertising use or commercial licensing.
For several capabilities around a larger business objective
For ongoing support after the system exists
MAKE THE NEXT MOVE VISIBLE
TELL ME WHAT’S CHANGING.
Tell me what you’re preparing for, where the material will appear, and what is already available. I’ll help establish a scope that gives the project a clear purpose and finish.
Focused assignments
Starting at $1,750
Final investment reflects the agreed scope, location, participants, production needs, schedule, and intended use. If the work changes, I’ll set out any added cost and timing in writing for approval before proceeding.
PLAN A FOCUSED ASSIGNMENT
Start with the launch, offer, or update you are preparing for. I’ll help define one clear objective and the capabilities needed to deliver it.