Brand Audit / Start here
What exists? What works? What needs attention?
You don’t need to know whether to ask for brand work, photography, or a website. Show me what you use now and what is changing. I review the materials together, then recommend what to keep and where to start.
Starting at $750 · Standalone diagnostic · Scope confirmed before the review
A clear starting point
Start with the business you’re running now.
Services are changing
You are introducing a service, entering a market, or reaching customers who do not know you yet.
More people use the materials
Your team needs consistent language, photographs, and templates they can work with.
Several touchpoints are involved
The website, identity, and photography need to support the same business objective.
01 / The review
Look at the parts. Understand the whole.
I look at the materials the way a customer would: what do you do, what can I see of the work, and how do I get in touch? Before the review starts, I’ll agree with you on what to look at.
Positioning, service descriptions, messaging, identity, and the rules that help people recognize the business.
The image library: people, process, places, finished work, and the evidence available to tell the story.
Page hierarchy, navigation, service information, calls to action, and the path from first visit to inquiry.
Proposals, printed materials, social profiles, signage, and event materials—where relevant to the agreed scope.
02 / What you leave with
A useful set of decisions.
I’ll write down what I found, explain the recommendations, and put the next steps in order.
The material that already represents the business clearly and works in practice.
Recommendations to preserve, refine, replace, create, or leave alone—with a reason for each decision.
What needs attention first, what can wait, and what work that would involve. Any design or production is scoped separately.
03 / The Momentum.OS method
Diagnosis gives the work direction.
01 / DIAGNOSE
02 / DEFINE
03 / DESIGN
04 / PRODUCE
05 / DEPLOY
06 / MAINTAIN
The Brand Audit starts in DIAGNOSE and informs DEFINE. Once the objective and priorities are clear, the agreed work can move through design, production, deployment, and maintenance.
04 / The right next scope
Where the review can lead.
New Campaign
One defined objective: a focused refinement, a service launch, or a specific website update.
Venture Prime
Several capabilities coordinated around a larger business objective.
Force Multiplier
Ongoing documentation and creative support once the core system exists.
A business that is easier to see, understand, trust, use, and maintain.
Start with what you have.
Send me your website and a little about what is changing. Brand Audit starts at $750 and gives you recommendations you can use on their own. If you move directly into an eligible New Campaign or Venture Prime engagement, I’ll confirm in writing whether some or all of the audit fee is credited. Credit is agreed individually. If your objective is already clear, I can scope the project directly.